June 14, 2023 — The University of Houston Law Center was named a finalist in the 2023 American Marketing Association’s Houston Crystal Awards.
Businesses and organizations in the greater Houston area submit campaigns for the Crystal Awards every year. The UHLC’s submission, a social media and marketing project, focused on the Law Center’s 75th anniversary in 2022. It was one of 3 finalists in the Micro Marketing Campaign (budget of $5,000 and under) category.
The campaign, University of Houston Law Center Marks 75 Years, included a yearlong, daily social media promotion, development of a microsite and in-depth interviews with faculty, alumni and students who made important contributions to the Law Center.
Among those featured in the interviews were UHLC Professor Sandra Guerra Thompson, the first Latina tenured law professor in Texas, and alumna Judge Ruby Kless Sondock, the first female Texas Supreme Court Justice. The project also had an extensive publication feature story, “75th Anniversary: A New Era Begins.”
The UHLC communications and marketing team consists of Assistant Dean of Communications and Marketing Carrie Criado, Marketing Director Mel Miranda, Communications Manager Bonnie Buffaloe, Program Director Jaymie Turner, Senior Graphic Designer Dayna Hudson, Web Project Manager Ruth McCleskey, and Web Developer Baroness Adams.
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